reopening THE CASE
As the lead visual creative, my goal was to build content that supported the show’s ultimate mission: to help solve real-life mysteries. Visually, it was important to strike a balance—honoring the legacy of the series while updating it for a new audience in a new era.
One of our first posts did just that: a tribute to the show’s iconic logo, evolving through the decades and culminating in its modern redesign for Netflix. It instantly resonated with longtime fans and intrigued newcomers.
KEEPING THE MOMENTUM
Working closely with the copywriter on the account, we built a strategy that extended the storytelling beyond Netflix. We needed to do more than just cut clips, we had to add value. Every piece of content was crafted to give fans new insights, perspectives, and, most importantly, details that could help solve these real cases.
We focused on the elements most likely to spark recognition or memory. Our hope? That someone, somewhere, would come forward with crucial information.
With a small creative team, I took on the bulk of the design and editing work across the campaign. I made sure every asset was visually engaging and true to the tone of the series.
CAMPAIGN RESULTS
The campaign made a real-world impact:
According to 7Park Data, Unsolved Mysteries was the second-most streamed title across all major platforms (Netflix, Amazon Prime, Hulu, Disney+) in July 2020.
Offline, the FBI exhumed Alonzo Brooks’ body after the show brought renewed attention to his case. I was proud to help spread awareness of his story and reward across social media.
Fans submitted over 4,000 new stories for consideration and 4,000 tips related to active investigations—150 of which were considered credible and passed along to law enforcement.
Sightings of alleged killer Xavier Dupont de Ligonnès were reported in Chicago following the episode about his case.
FAVORITE PIECE: SOCIAL CASE UPDATES
One of my favorite contributions was reimagining how case updates were communicated on social media. I created a new format that adapted the show’s iconic update segments into a visual system optimized for fast, shareable content while keeping the tone consistent and reaching fans where they were.
