ENTER BILLY FUCKIN' BUTCHER
Inspired by the fearless leader of The Boys, we shaped the brand voice into a bold, clever social media manager—leading the charge with Billy’s iconic cry: FK SUPES. And our fans absolutely loved it.
FIRST, WE MADE 'EM LOVE US
We gave fans more of what they craved: meme-worthy content, hilarious compilations, and reactive posts. They also got exclusive behind-the-scenes peeks created from whatever talent could send us during quarantine (including a sweet Karl Urban voiceover I turned into a motion graphics edit).
THEN, WE EAVESDROPPED
As Season 2 dropped, we tapped into the pop culture moments our audience was already obsessed with. Superhero references, timed with competing franchise releases, helped us insert The Boys into trending conversations, in real time. My Photoshop skills definitely got a workout. Nerd media noticed:
FINALLY, WE RUBBED THEIR NOSES IN IT
Fans ate up the content and appreciated our no-nonsense attitude. When trolls bombed the show with 1-star reviews because they didn’t like waiting a week for new episodes, we didn’t stay quiet. We worked with Prime Video leadership to set the record straight with this video I was proud to create for none other than Eric Kripke and Seth Rogen.
IN THE END, IT ALL WENT ACCORDING TO PLAN
Our avalanche of content had a major impact across the board:
38.6M TOTAL REACH
315% INCREASE FROM PREVIOUS TIME PERIOD
428K NEW FOLLOWERS
369% INCREASE FROM PREVIOUS TIME PERIOD
3.9M CONTENT RESPONSES
157% INCREASE FROM PREVIOUS TIME PERIOD
Awards
2021 ProMax Awards: Organic Use of Social Media to Promote A Program or Series (Silver Winner)
2023 ProMax Awards: Organic Use of Social Media to Promote A Program or Series (Gold Winner)
SPOILER ALERT: WE CAME BACK FOR SEASON 3
The next season was a whole new beast. We kept our irreverent voice, but elevated the polish across all content. We also pitched and executed original content capture ideas. Some of them I helped bring to life from concept to completion.
Having pitched the idea myself, I couldn’t resist taking full ownership of the project. From motion graphics to editing and design, I produced the entire series solo. It remains one of my proudest creations for The Boys.
