Content Development
As Prime Video's social agency, our team had the monumental task of developing and producing content for several original titles per month that should not only resonate with our audience but also take advantage of current internet trends to encourage them to follow on social and watch on Prime Video.
Thankfully, the team was up to the task and more. Every week, the Associate Creative Director (ACD) and I would lead the creative team in a thorough concept development process that would consider upcoming titles, current trends, performance learnings, and social holidays. We built a robust process capable of handling a large volume of content and leaving room for our award-winning reactive practices.
Art Direction
As a Senior Art Director, I had the responsibility of developing and maintaining a consistent look and feel across all of our content, as well as evolving it as trends shifted and learnings changed the way we approached production.
Working closely with designers and video editors, I assisted our production teams in developing templates that could speed up our day-to-day operations, but more importantly, our reactive production process.
Awards
2022 Shorty Awards
Brand Identity (Winner + Audience Honor)
Consumer Brand (Finalist + Gold Honor)
Community Management (Finalist)
